Hello World is a next generation digital agency that combines data, strategy and creative with solid technical know-how.

Our clients use us for strategy, social media, advertising, Ecommerce, CRM and search marketing.

We help brands create direct, meaningful and engaging relationships with consumers.

We have a proven track record in helping our clients utilise digital to efficiently grow their business.

To help our clients achieve this, we begin with business and consumer insight to deliver ideas that are consumer centric and not driven by channel, technology or platform.

Our Work

Watches of Switzerland

Watches of Switzerland is the leading UK retailer for specialist watches, operating at the premium end of the luxury retail space.

Objectives

Watches of Switzerland had a website that was synonymous of most current high-end watch brands, and in fact many luxury brands in general. This constituted of a minimalistic black background, non-transactional products and with very limited brand ‘storytelling’ and editorial content.

The overarching objective for their online business was to position Watches of Switzerland as an authoritative and credible online destination to visit, research and to buy luxury timepieces – in the same way they are positioned offline.

Watches of Switzerland also realised the importance of shifting towards a transactional model online and developing a multichannel offering with innovative ways to enhance its customers’ shopping experience.

Approach

We built our strategy around customer insight gained from both on and offline research – to ensure that the online business complimented the Watches of Switzerland in-store experience, which is second to none.

The Ecommerce site was designed with a strong aesthetic appreciation and ‘boutique’ areas for individual brands, but also an online environment to reflect the Watches of Switzerland brand essence, values and tone of voice.

To help position Watches of Switzerland as an authority in the watch sector online, a news and blog section was created – along with extracts from Calibre, the company’s twice yearly magazine.

www.watches-of-switzerland.co.uk

Waitrose

Waitrose is one of the country’s leading food retailers employing over 37,000 people.

OBJECTIVES

When Wallace Waite, Arthur Rose and David Taylor opened their first small grocery shop at 263 Acton Hill, West London in 1904, little did they know that within a century the company would have become one of the country's leading food retailers employing over 37,000 people.

Today there are 243 branches, dedicated to offering quality, value and customer service.

Our brief was to develop a captivating and interactive magazine – available for consumers to use on their iPad.

Approach

Our approach was to create an iPad magazine that was not a carbon copy of the print magazine, but an extension of the Waitrose brand, allowing the target audience to interact and view information in an engaging manner – whether in the kitchen, on the train or picking kids from school.

With so many features and functionality available, it’s very easy to get carried away when creating an iPad app. We wanted to stay focused on the consumer and user experience by creating an interface that was engaging, intuitive and a balance of the touchscreen tap, swipe and pinch features.

As a member of the Adobe’s Digital pre-release development program, we had access to exclusive software to help create this fully functional and interactive iPad magazine.

The digital magazine was also redesigned and developed to work across Blackberry and Motorola products.

De Agostini

De Agostini is a leading global publisher, founded in Italy in 1901.

Today, the group employs over 2000 people and publishes in 33 countries with 26 local offices.

Objectives

Hello World was briefed to launch Cake Decorating - De Agostini's latest U.K magazine aimed at helping people to learn cake decorating skills.

Our task was to help De Agostini better understand the magazines audience, create an engagement strategy and generate online 'buzz' at launch.

Building an online community of cake decorators was high on the agenda, which required critical mass across social networks to ensure success.

And of course, hitting subscription and retail sales targets was a must.

Approach

Qualitative and Quantitative research was key to our approach. Ethnography and social insight provided data on key topic discussions, behaviours, identifying audiences and influencers and patterns for sharing information.

From our insight, we developed an integrated engagement strategy to encourage consumer dialogue across Facebook, Twitter, Blogs, YouTube, Online PR, SEO and PPC.

Each channel had individual objectives, targets and ROI to influence customers online, resulting in maximum brand awareness and impact.

Results

Since it's launch in March 2012, Cake Decorating magazine has seen incredible success.

Issue 1 of the magazine sold out nationally in 1 week.

De Agostini achieved a record number of annually committed subscribers to the 90 part series. This helped smash sales targets by 300%

In the first month the Cake Decorating Facebook group received 27,762 likes. This number has since grown to over 38,000 likes.

This critical mass has driven quality, daily engagement from consumers and fans across all social properties, helping the magazine "own the space" online. Happy days.

www.mycakedecorating.co.uk

www.facebook.com/mycakedecorating

Homedics

Since its foundation in 1987, HoMedics has worked hard to achieve the number one name in health and wellness.

OBJECTIVES

HoMedics offers an extensive range of personal wellness products to help consumers maintain health and well-being. HoMedics products can be found in major retailers such as John Lewis and Boots, along with a global direct-to-consumer Ecommerce business.

Hello World was dialled in to help HoMedics raise their profile online, reputation management and build lasting relationships with their customers.

We were tasked with developing a social media strategy, consultation on their Ecommerce business, driving online traffic and community management to help build customer engagement, trust, loyalty and retention.

Approach

We kicked off with social insight research, providing HoMedics with a detailed report on their audiences’ shopping behaviours, customer profiles, online social habits and competitor activity.

Social media isn’t about selling products, it’s to help brands build relationships with their customers. Our engagement strategy focussed on using social media to engage with the audience and amplify HoMedics profile within the health and well being sector, rather than a push messaging approach.

www.homedics.com

Antler

Antler is a British brand with a reputation built on over 90 years of luggage making experience, leading the way in quality, innovation and design.

Objectives

Hello World was hired by Antler to build their brand online and develop a new Ecommerce site using the Magento platform.

The business required a site that demonstrated the right balance between brand and commercial objectives, whilst improving the customer journey and increasing sales online.

Antler required a site that was easy to maintain by their in-house team and save time when updating content.

Approach

Hello World created a site where the brand and product is the hero throughout. Product pages contain simple yet informative content to help people find the right luggage for their individual needs.

Faceted navigation on the site guides users to various features, size, colour and luggage that is suitable by journey type. The site also features top tips and a helpful airline checker – to find out if the viewed bag is accepted by specific airlines in cabin or hold.

The site was built using Magento, one of the fastest growing eCommerce platforms in the world.

Egmont Publishing

Objectives

Egmont publishing appointed Hello World to help market their biggest magazine launch to date - We Love Pop.

We Love Pop is a printed magazine aimed at savvy teen’s, and includes interviews with pop stars, behind-the-scene exclusives, news, photo’s and much more.

The magazine launched with a print run of 200,000 and our task was to generate awareness of the new magazine, whilst communicating what the magazine had to offer.

Driving traffic to the We Love Pop website, building a community/fan base on Social sites, driving footfall to retailers and encouraging purchase were all key to make this a successful campaign.

Approach

Digital was at the forefront of the approach and incorporated a website, Facebook, a branded website within Stardoll, Twitter, Google PPC, YouTube and online advertising on music related websites.

Our strategy was to build anticipation amongst the teen audience two weeks before the magazine launched. Sneak previews of features within the magazine were used across all digital activity – along with a dynamic count down timer to launch.

A Facebook page was developed to act as a voice for We Love Pop. Facebook was used to create hype amongst the target audience before launch, as well as driving traffic to the We Love Pop website.

Highly targeted advertising campaigns were also created across various media including Facebook to stimulate interest and awareness for We Love Pop.

Results

The Facebook campaign alone, served 29 million impressions, generating huge brand awareness during launch with 16,256 clicks

7,000 connections (‘likes’) on Facebook in just over one week. That’s an incredible 43% click to conversion rate.

17,500 sign ups on Stardoll during campaign

In terms of SEO, the website achieved a brand ranking in the top 3 on Google for the term We Love Pop

Sales of the magazine are confidential, however targets were exceeded.

What We Do

Customer insight
strategy
Advertising
Ecommerce
Social media
crm
Search Marketing
Mobile
Applications

Beyond Digital

Digital is everyday life. It’s everywhere and should not be seen as a channel. It’s the context where everything lives.

The world has changed and these days all media can be viewed
as digital.

People can read magazines on their ipad, watch TV on their laptop, read books on their kindle, get news on their smartphone and use Facebook to communicate to friends.

Brands today need ideas that incorporate a wider consumer experience, moving on from traditional copy and images to encompass everything
from websites, applications to
mobile and social media.

The way we work is simple: Our clients present us with their business objectives, and we provide a solution.

We don’t have a predisposition to do so in any channel or to use a particular application or technology.

We’ve brought together creative and technical people who can do this,
and do it very well.

Blog

Twitter

#multichannelmastery Zappos the shoe retailer -with product videos 64% of people more likely to buy products 52% less likely to return them
3 days ago
#multichannelmastery @nadineshahara from Thomas Pink 'the key to 2012 is a seamless customer journey'
3 days ago
#multichannelmastery what a great venue for the event @hashladha speaking about omni channel
3 days ago

Facebook to go public on 18 May

Facebook shares will float on the US stock market on Friday 18 May, with a “roadshow” for the company’s enthusiastically-awaited initial public offering to begin next Monday including its founder Mark Zuckerberg. The eight-year-old social network, with 900 million users worldwide, is expected to have a valuation of around $100bn (£61.6bn) and is the most eagerly awaited flotation since Google’s in 2004. It is expected to raise $5bn through its share offering.

IPO roadshows, in which company management presents its strategy to prospective investors, typically last one to two weeks. If the roadshow goes particularly well, shares sometimes start trading a few days earlier.They also give investment banks which will buy the majority of shares ahead of the flotation the chance to evaluate the management and its forecasts, and can drive the eventual flotation price up or down.Facebook still commands keen investor interest, although disappointing first-quarter results raised questions about whether it can sustain breakneck growth for the longer term.

Join Us

Hello World is an independent agency built on the principles of entrepreneurship, creativity, marketing, technology and business acumen.

We're always interested in hearing from exceptionally smart and creative individuals. So if you're background is digital, architecture, art, advertising, music, film, fashion or design - get in touch at the below email address.

Iwanttowork@helloworldlondon.co.uk

Internships

We also run internship programmes across various departments. The aim is to give students an understanding of our culture, business, clients and people.

If you'd like to find out more, please send an email with covering letter to:

Interns@helloworldlondon.co.uk

Contact Us

Email:
Hello@HelloWorldLondon.co.uk

Telephone:
0207 553 4736

Address:
88 Goswell Road,
London EC1V 7DB

Twitter:
HelloWorld_

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